On February 14, 2003, First Lady Laura Bush visited the Red Dress Project display at Mercedes-Benz Fashion Week and appeared on Good Morning America, Today, and The Early Show to promote awareness of women and heart disease. During her interviews, the First Lady encouraged all women to learn their personal risks for heart disease, and take action to lower those risks.

On February 2, 2004, Patricia Lawson, M.D., joined other health care professionals from across the nation at the White House. First Lady Laura Bush hosted a special meeting and launched February as American Heart Month and focused on the fact that heart disease is the number one killer of women in the United States. Dr. Lawson is the medical director for Baptist Women's Heart, a division of Baptist Medical Center in Jackson, Miss. She represented the Mississippi Heart Truth campaign at the White House event.